Whether you are trying to make a case to a funder or simply wanting to spread the word about your business, news stories are one of the cheapest ways to get your message out.
The best way to get the most bang for your buck is to create your own stories. This is not always feasible, especially in the current economy, but it’s worth the effort. You can do it on your own, but you will need to be creative.
The best way to determine how your news story will impact readers is to understand how the audience reacts to it. If you can create a story that captures their attention, then you have a better chance of getting it published.
The Pew Research Center recently released a study on news consumption. It surveyed 5,035 adults in the United States. The study investigated the most popular stories, the most common types of news, and the most significant ones. The results suggest that the largest percentage of American adults can recognize a good news story.
It also found that the most important news story is the one that ties into your business and can be delivered in a timely fashion. It might be a scandal or a local event, but it should be something you can relate to.
For example, if you have a child that is on the autism spectrum, you might want to consider creating a news story about your organization’s work with autistic children.